Art Director In New York City

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WWF

INSIGHT
People don´t know how much it can change if they wash their cloth on 30 .

IDEA
Showing the consequences from washing on higher degrees, by placing globe shaped ThermoChromic Stickers on the laundry doors.

The ThermoChromic Stickers reacts to heat, and if people do laundry on more than 30º, the coast lines of the sticker will disappear and the continents starts shrinking.

 

Credits
Line Johnsen
Lea Brisell

Due to global warming, the sea is predicted to rise 5 mm per year the next 100 years. This will slowly cause the world to drown. WWF wants to make people aware of this and change their everyday behaviour, to stop global warming.

IDEA
Placing thermochromic stickers that reacts to heat, on washing machines in laundromats. The stickers becomes transparent when temperature goes over 30 degrees and the World becomes smaller.

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